Case Study: Kalev Spa Hotel boosts direct bookings and revenue with Profitroom

Kalev Spa Hotel boosts direct bookings 21% with Profitroom

Kalev Spa Hotel, a four-star resort in Tallinn, faced a challenge with its previous booking engine, which lacked a loyalty program and had weak integration with Google Hotel Ads. This limited the hotel's online visibility and its ability to secure repeat direct bookings. To address this, the hotel partnered with vendor Profitroom to implement its Suite of products, including a Booking Engine, CRM & Marketing Automation, AI Agent, and Loyalty Program.

By switching to the Profitroom platform, Kalev Spa Hotel was able to showcase its full resort experience. The results were significant: the AI Agent achieved a 43% conversion rate, the new Loyalty Program now drives 23.6% of total revenue, and nearly €100K in sales was recovered through abandoned cart automation. Profitroom's solution led to a 21% increase in direct booking share and a 9% boost in overall revenue.

Kalev Spa Hotel