Case Study: Dr Irena Eris SPA Hotels achieves increased direct bookings and a cohesive luxury mobile-first website with Profitroom

How We Developed a Hotel Website to Sell the Dream of a Relaxing Luxury Experience

Dr Irena Eris SPA Hotels, a group of three luxury spa hotels in Poland, needed a coherent, brand‑aligned online presence and a direct‑sales strategy that reflected their premium positioning. They engaged Profitroom and used Profitroom Booking Engine, Profitroom Channel Manager, and SEO services to redesign their websites with a mobile‑first, responsive approach that unified the three properties while preserving their distinct characters.

Profitroom delivered a single, visually rich landing site launched in July 2018 featuring minimalist design, high‑quality multimedia, subtle animations, and enhanced sales modules to support direct bookings and price‑list management. The new site improved mobile usability and direct‑sales capability—designed to reduce agent/OTA dependence—and earned positive feedback from Dr Irena Eris SPA Hotels, which praises the solution and recommends Profitroom for ongoing website and booking system management.

Dr Irena Eris SPA Hotels

Wojciech Sporek

Dr Irena Eris SPA Hotels