Case Study: Heywood Spa Hotel boosts direct bookings and package sales with Profitroom

Heywood Spa Hotel boosts direct bookings 128% with Profitroom

Heywood Spa Hotel, a spa hotel in Tenby, wanted to increase its share of direct online bookings and reduce the commissions it was paying to online travel agencies (OTAs). The hotel needed an easy-to-use system from Profitroom that would allow them to take control of their direct revenue and better market their bed, dining, and spa packages.

Profitroom implemented its Booking Engine 360 solution, which provided tools for personalized offers and newsletter discounts. As a result, Heywood Spa Hotel achieved a 128% increase in direct bookings and a 34% growth in package sales within just six months. This also led to a 32% decrease in commission costs, saving them £10,000, and they generated the same amount of revenue in 159 days as they had in the entire previous year.

Heywood Spa Hotel