Case Study: Gooderson Leisure boosts direct revenue with Profitroom

Gooderson Leisure boosts direct revenue 76% with Profitroom

Gooderson Leisure, a South African hotel group and major local employer, faced a significant challenge recovering from the devastating impact of the COVID-19 pandemic on the travel industry. To bounce back, they needed an agile booking platform partner to help revitalize their business. They turned to the vendor, Profitroom, for a solution.

By implementing Profitroom's booking engine and marketing automation tools, Gooderson converted its website into a full-service platform capable of booking packages directly. This solution delivered outstanding results: the group saw a 76% increase in direct revenue growth compared to 2019 and an 8% increase in its average daily rate. The partnership with Profitroom was vital in helping visitor numbers return to pre-pandemic levels.

Gooderson Leisure