Case Study: Glasgow Grosvenor boosts direct revenue with Profitroom

Glasgow Grosvenor boosts direct revenue 37% with Profitroom

Glasgow Grosvenor, an iconic independent hotel in Glasgow, faced the challenge of maintaining revenue and brand visibility after separating from a leading global hotel brand. They needed a solution to grow their direct booking share and retain guest databases without hindering the customer journey. They partnered with vendor Profitroom, utilizing its Booking Engine 360 and Marketing Automation suite.

Profitroom's solution provided tools for creating corporate rate plans and personalized offers, which automated processes and saved the team time. This implementation yielded significant results, including a 124% increase in online booking engine revenue and a 104% increase in room nights booked within one year. Profitroom's platform was instrumental in helping Glasgow Grosvenor achieve substantial direct revenue growth as an independent property.

Glasgow Grosvenor