Case Study: Dalhousie Castle doubles online revenue with Profitroom

Dalhousie Castle doubles online revenue with Profitroom

Dalhousie Castle, a historic 13th-century Scottish hotel, faced challenges with outdated legacy systems, manual processes, and a growing dependency on online travel agencies (OTAs) that were eroding profits and direct guest relationships. To modernize without compromising its heritage, the castle partnered with vendor Profitroom, initially implementing their integrated Booking Engine 360, Channel Manager, and CRM solutions to build a new technological foundation.

The solution's impact was dramatically accelerated when Profitroom's RevenuePro service was added, combining sophisticated technology with dedicated revenue management expertise. The results were substantial: online revenue doubled in a three-month period, ADR increased by 21%, and loyalty program enrolment grew by 429%. Furthermore, commission costs were significantly reduced, shifting tens of thousands of pounds from OTA fees back to property profit.

Dalhousie Castle