Case Study: Chatrium Hotels & Residences boosts direct bookings with Profitroom

Chatrium Hotels & Residences boosts transaction value per user by 293% with Profitroom

Chatrium Hotels & Residences, a luxury hotel group operating in Thailand, Myanmar, and Japan, faced significant challenges due to fragmented technology. Their booking engine, channel manager, and CRM were from different vendors and did not communicate, creating data silos. This fragmentation cost their staff hours in manual updates and caused them to miss key revenue opportunities.

By implementing Profitroom's integrated platform, which included a booking engine, website, and loyalty program, Chatrium unified its systems. The solution delivered remarkable results, including a 293% increase in average transaction value per user and a 149% rise in session conversion. Profitroom's platform also drastically reduced the operational burden, allowing staff to shift from manual administrative tasks to strategic revenue optimization.

Chatrium Hotels & Residences