Case Study: MaxxAthlete achieves 100% ROI in 6 months with Profitics CEM Suite

MaxxAthlete.com Captures Customer Value with Profitics CEM Suite

MaxxAthlete, the largest AAU basketball tournament operator in the Southwest, faced the challenge of connecting its ecosystem of players, coaches, and fans. They lacked a unified platform to syndicate content, facilitate social networking, and manage collaborative economic activity, requiring a secure and scalable internet-driven solution. To address this, they partnered with Profitics and implemented the Profitics CEM Suite.

Profitics delivered a powerful multi-portal SaaS solution featuring deep social networking, ecommerce, and a highly scalable architecture for live game streaming. This solution yielded significant results for MaxxAthlete, including 40,000 registered users and the ability to simultaneously stream 60 live games. The project achieved a 100% return on investment within just six months, fundamentally changing the AAU basketball landscape for its users.

MaxxAthlete

Del Riego

Chief Technology Officer