Case Study: Waitrose achieves timely, accurate price intelligence to maintain Brand Price Match with Profitero

Waitrose Renews Multi-Year Agreement With Profitero For Timely and Accurate Price Intelligence

Waitrose, a UK grocer with 347 branches and a growing online service, runs a Brand Price Match that guarantees customers won’t pay more than at Tesco on over 8,000 branded grocery lines. To protect this promise, Waitrose needed guaranteed, timely and accurate competitor pricing and availability data across thousands of SKUs.

Profitero delivered a tailored price-monitoring solution that integrated into Waitrose’s pricing strategy, providing reliable, timely price intelligence and responsive service. After three years of consistently meeting Waitrose’s requirements for accuracy, responsiveness and value, the retailer agreed a multi-year contract extension to continue using Profitero.

Waitrose