Case Study: MedicAnimal achieves faster, smarter pricing and significant time savings with Profitero

UK’s Top Online Pet Healthcare Retailer Relies on Profitero for Online Price Intelligence

MedicAnimal, the UK’s leading online pet healthcare retailer with over 15,000 products and rapid growth through acquisitions, needed a scalable way to benchmark its prices against online competitors. Its previous heatmap-based approach was manual, time-consuming and impractical to maintain across a large product range.

MedicAnimal adopted Profitero’s online price intelligence for accurate, timely tracking of competitor prices and promotions, receiving daily insights on where it was over- or under-priced. The solution enabled faster price adjustments to maximize sales and delivered significant time savings in monitoring top-selling product pricing.

MedicAnimal