Case Study: Tokmanni Group achieves consistent omnichannel pricing with Profitero Pricing Intelligence

Tokmanni Group Leverages Profitero’s Pricing Intelligence for Consistency in Omnichannel Pricing

The Tokmanni Group, the largest discount store chain in the Nordics with 149 stores and an online shop, needed to keep prices low while maintaining margin. Its previous approach—manual, store-by-store price checks and ad-hoc online screening—was time-consuming, inconsistent and lacked a centralized way to track and analyze competitor pricing.

Profitero provided a tailored online price-intelligence solution that matched competitor products (even when not directly listed online) and delivered real-time, centralized pricing data across stores and channels. As a result, Tokmanni made pricing faster, more transparent and more consistent, quickly identifying mispriced items, aligning omnichannel prices and improving supplier negotiations while giving category managers reliable daily insights.

Tokmanni Group