Case Study: The Kraft Heinz Company achieves 28% more new-to-brand orders with Profitero+ and Pacvue

The Kraft Heinz Company drives 28% more new-to-brand orders with Profitero

The Kraft Heinz Company, facing a loss in market share for its Philadelphia cream cheese brand, sought to regain share from competitors on Walmart. The brand partnered with vendor Profitero, using its Shelf Intelligent Media service, to capitalize on daily competitor out-of-stocks and capture new buyers.

Profitero's solution, integrated with Pacvue, automatically increased campaign budgets when competitors were out-of-stock. This strategy resulted in a 28% increase in new-to-brand orders, a 25% lift in ad-attributed sales, and a 12% higher return on ad spend for The Kraft Heinz Company.

The Kraft Heinz Company