Case Study: SmartyPants Vitamins achieves #1 organic search in 60 days with Profitero

SmartyPants Vitamins reaches #1 organic search in 60 days with Profitero

SmartyPants Vitamins, a trusted health and wellness leader, wanted to launch its first-ever baby multivitamin on Amazon. The challenge was to compete against a long-standing category leader and win over cautious parents in a relatively new product category. To address this, they worked with Profitero using its Digital Shelf analytics.

Profitero helped SmartyPants identify top-searched keywords and competitor insights to optimize its product detail page. This was followed by targeted advertising campaigns. As a result, Profitero helped propel the new product to the #1 organic search position for the top three category terms in just 60 days and secure the Amazon's Choice badge.

SmartyPants Vitamins