Case Study: Ocado wins new customers and grows sales with Profitero pricing analytics

Profitero Helps Online Grocer Ocado to Win New Customers and Grow Sales

Ocado, the UK’s dedicated online supermarket and the world’s largest by online grocery turnover, needed clearer insight into its price competitiveness against major retailers like Tesco. To improve price perception with both existing and potential customers, Ocado required the most accurate, up‑to‑date product and price data—especially for challenging own‑brand items.

Ocado selected Profitero for its industry‑leading product‑matching accuracy and scalable daily data delivery, plus a responsive service tailored to Ocado’s needs. Using Profitero pricing data to power its Low Price Promise, Ocado attracted more customers, grew sales, and expanded the partnership for ongoing competitive pricing and assortment insights.

Ocado