Case Study: Worten achieves price leadership across Spain and Portugal with Profitero price intelligence

Profitero Helps European Electronics Retailer Worten Stay ahead of the Competition on price

Worten, the Iberian consumer electronics chain owned by Sonae Group (over 120 stores in Portugal and 40 in Spain), needed to protect its long-standing promise to offer the best prices across two competitive markets. With many rivals and frequent promotional activity, Worten struggled to monitor competitor pricing in real time and was at risk of being routinely undercut—especially during peak sales periods.

Profitero provided multilingual price-intelligence, upgrading Worten from monthly reports to daily monitoring of competitor prices and promotions in both Portugal and Spain. This continuous, market-specific insight enabled Worten to adjust regular and promotional prices quickly, maintain competitive positioning, and rely on Profitero as a core tool for price management.

Worten