Case Study: Nebraska Furniture Mart, Inc. achieves 63% higher price data accuracy with Profitero

Profitero Delivers 63% Higher Price Data Accuracy Than Other Providers for Nebraska Furniture Mart

Nebraska Furniture Mart, one of North America's largest home‑furnishings retailers, needed more reliable competitor pricing for its Appliances & Electronics category. Existing suppliers were delivering only about 60% accurate price data, leaving the retailer unable to confidently adjust prices on a daily basis.

Profitero was selected for its scale and frequency of data, delivering initial test files within a week and proving far more accurate—an audit showed 98% accuracy and a 63% improvement over other providers. The solution freed 20–30% of time previously spent checking prices, is used seven days a week for daily repricing, and lets the buying and merchandising teams focus on marketing, manufacturer negotiations, and growing sales.

Nebraska Furniture Mart, Inc.