Case Study: Panasonic boosts sales and ROAS with Profitero Shelf Intelligent Media

Panasonic boosts total sales 99% with Profitero

Panasonic faced a competitive digital shelf landscape where constant price and availability changes influenced shoppers. To efficiently win more buyers, especially for products like cameras with long research cycles, Panasonic needed to measure competitor sales indicators and respond instantly with retail media, requiring a smarter automated solution. They turned to the vendor Profitero and its Shelf Intelligent Media service integrated with Pacvue.

The solution from Profitero integrated digital shelf signals into automated bidding, allowing Panasonic to raise ad bids automatically when competitors went out-of-stock or raised prices. This approach delivered significant results, including an 83% lift in new-to-brand sales, a 99% increase in total sales, and a 66% overall Return on Ad Spend, proving the measurable impact of Profitero's system.

Panasonic