Case Study: Midland achieves 84% new-to-brand orders with Profitero

Midland drives 84% new-to-brand orders with Profitero

Midland, a leader in radio communication technology, faced a holiday sales slump and declining search performance amid intense competition. To address this challenge, they partnered with Profitero to revitalize their digital advertising strategy using a Demand Side Platform (DSP).

Profitero implemented a solution using Streaming TV (STV) video ads and DSP retargeting campaigns to capture audience attention during the busy holiday season. This strategy generated 1.6 million ad impressions and significantly increased brand awareness, leading to 2,300 product page views. Most importantly, 84% of the orders came from new customers. Profitero's approach successfully helped Midland break through the competitive noise and achieve substantial business results.

Midland