Case Study: a leading vitamins & supplements brand boosts Amazon Search ROAS and sales with Profitero Shelf Intelligent Media

Leading Vitamins & Supplements Brand boosts ROAS 4% with Profitero

Profitero helped a leading vitamins & supplements brand tackle the challenge of a volatile Amazon search environment in Italy. Shoppers in this category are highly price-sensitive, and competitor stock fluctuations rapidly changed the competitive bidding landscape. The brand's static ad strategies could not adapt to capitalize on moments when competitors were out of stock or reduce bids when competition intensified, leading to inefficient ad spend.

The solution was implementing Profitero's Shelf Intelligent Media, integrated with Skai, to dynamically adjust bids based on competitors' real-time stock status. This automated, data-driven approach allowed the brand to aggressively capture demand during competitor out-of-stocks and optimize spend when competition returned. By using this strategy alongside increased investment, Profitero helped the brand achieve a 4% improvement in ROAS, an 8% increase in share of voice, and a 25% sales lift while optimizing 1,812 keywords.