Case Study: a leading global food and beverage manufacturer closes a $230M online share gap with Profitero+

Leading Global Food and Beverage Manufacturer identifies a $100M Walmart opportunity with Profitero

A leading global food and beverage manufacturer was experiencing sustained market share declines at Walmart but struggled to diagnose the root cause. They turned to Profitero and its Profitero+ Strategic Advisory Services to understand the share losses and link digital shelf indicators to the erosion they were seeing.

Profitero's Advisory team conducted a root cause analysis using digital shelf data, identifying significant issues with organic and paid search. They implemented a new data reporting framework and educational initiative for the manufacturer. As a result, Profitero identified a $230M per year online share gap across retailers, including a $100M opportunity at Walmart, and established new processes to proactively manage market share drivers.