Case Study: a leading fragrance manufacturer boosts New-to-Brand buyers and sales with Profitero Shelf Intelligent Media

Leading Fragrance Manufacturer boosts New-to-Brand sales 11% with Profitero

A leading fragrance manufacturer faced the challenge of attracting new customers in a highly brand-loyal category. They partnered with Profitero to test whether their Shelf Intelligent Media service could use digital shelf signals to reach more New-to-Brand shoppers in their Amazon advertising campaigns.

Profitero implemented its Shelf Intelligent Media solution, integrating competitor inventory and price signals into the brand's Amazon DSP campaigns. This allowed for optimized targeting and quick identification of the best-performing audiences. As a result, Profitero helped the brand achieve an 8% increase in New-to-Brand buyers and an 11% increase in sales from these new customers.