Case Study: a leading chocolate brand boosts organic visibility at Walmart with Profitero Content Optimizer

Leading chocolate brand boosts organic visibility by 98% with Profitero

The leading chocolate brand, a global manufacturer, faced a significant drop in organic visibility for its top products after a re-categorization at Walmart. Its product detail page content no longer aligned with the new category's search algorithm, causing items to fall off the first page of results. To address this challenge and stop further sales loss, the brand partnered with Profitero and leveraged its Content Optimizer service.

Profitero's solution used GenAI to identify keyword gaps and provide recommendations. The brand optimized product titles, descriptions, and bullets with high-value search terms for the new category. By comparing optimized products to a control group, Profitero's data proved the content changes were the driving factor behind a 98% increase in days spent on page 1 for the most notable SKU.