Case Study: JDE boosts Tesco.com sales by 12% with Profitero SEO adjustments

JDE boosts Tesco.com weekly sales by 12% with Profitero

JDE, a major global coffee and tea company, faced a challenge with its products ranking low in search results on Tesco.com. This poor visibility threatened online sales and its category leadership. Using the Profitero+ platform and its Digital Shelf and SEO features, JDE identified that highly relevant keywords were missing from its product titles on the site.

Profitero enabled JDE to analyze the issue and collaborate with Tesco's search team to add the necessary keywords to the backend code. This solution led to immediate and dramatic improvements: one product moved to the #1 position on Tesco.com, while another jumped from page 3 to page 1. As a result, JDE achieved a 12% increase in weekly sales on the platform.

JDE