Case Study: Philadelphia drives 28% more new-to-brand orders with Profitero

How the Philadelphia team acquired 28% more New-to-Brand orders on Walmart through daily Shelf Intelligent Media optimizations

Philadelphia, a category leader from The Kraft Heinz Company, faced a loss in cream cheese market share in the first half of 2023. Seeing frequent out-of-stocks among competitor products, Philadelphia needed a way to win back share by reaching new buyers on Walmart, and turned to Profitero for smarter retail media support.

Profitero helped Philadelphia use strategic retail media to capture new brand buyers and improve visibility on Walmart. The campaign drove a 28% increase in new-to-brand orders, a 25% lift in ad-attributed sales, and a 5% paid share of voice on the most frequently searched category keyword.

Philadelphia

Ben Guidos

Sr. Manager, Performance & Retail Media