Case Study: Master Lock prevents $500K in lost sales with Profitero

How The Master Lock Company used predictive insights to prevent $500k in out-of-stock losses

Master Lock, a leading U.S. home security manufacturer, had a recurring challenge keeping promoted Amazon products in stock as marketing and sponsored campaigns ramped up, especially during peak Q4 periods. The shortages were causing several million dollars in lost sales each year. Profitero helped Master Lock address this with its Amazon analytics and Sales & Share capabilities.

Using Profitero’s predictive demand signals, including daily page traffic and conversion data, Master Lock could spot when demand was outpacing forecasts much earlier and respond by increasing production and shipping more inventory to Amazon. As a result, Profitero helped Master Lock prevent a heavily promoted home safe from going out of stock and protect $500,000 in sales for a single product.

Master Lock