Case Study: SmartyPants Vitamins achieves #1 organic search in Baby in 60 days with Profitero

How SmartyPants Vitamins propelled its new product to #1 in organic search and became the Amazon's Choice leader

SmartyPants Vitamins wanted to launch its first baby multivitamin on Amazon and quickly gain traction in a category dominated by an established leader. The company also needed to win cautious parents’ trust and educate shoppers about the benefits of baby vitamins, using Profitero’s Digital Shelf capabilities to better understand the market and search opportunity.

Profitero helped SmartyPants Vitamins identify top category keywords, optimize its product detail page, analyze competitors, and target key rivals with conquesting ads and Amazon DSP education campaigns. The result was strong: within 60 days, “Baby Multi & DHA” reached #1 in organic search for the top three baby/infant search terms and earned the Amazon’s Choice badge.

SmartyPants Vitamins