Case Study: Largest Spirits Producer achieves 110% sales growth and +2 ppt share on Amazon with Profitero

How SEO-optimized content helped a spirits brand grow sales 52% faster than the competition on Amazon

Largest Spirits Producer faced a challenge getting its products discovered on Amazon UK as shoppers shifted alcohol purchases online during lockdowns. Generic searches like “whisky” were not surfacing enough of its items, making it harder to compete and potentially limiting sales. Profitero’s analytics helped identify the visibility gap, showing that only a third of its products were appearing on page 1 of search results.

Profitero then supported SEO updates to 13 products, optimizing titles, descriptions, bullet points, and backend keywords with terms like “gifting” to improve Amazon search performance. Within 12 weeks, the brand achieved 110% sales growth, outpaced the category by 52%, and increased share by 2 percentage points in the spirits category on Amazon.