Case Study: Leading Global Consumer Health Manufacturer achieves innovation and profitability opportunities on Amazon with Profitero

How Profitero’s Commerce Advisory unlocked innovation & profitability opportunities on Amazon for a consumer health manufacturer

Leading Global Consumer Health Manufacturer struggled to identify assortment gaps and had limited direction for winning on Amazon, especially around current and future innovation opportunities in top-selling categories and new segments. The company worked with Profitero and its Commerce Advisory service to better understand how to improve its Amazon strategy.

Profitero partnered with the manufacturer’s Commercial Strategy team to build a price pack architecture analysis and a custom innovation dashboard. The work revealed profitability and innovation opportunities, including 185% lower price per serving versus leading competitors, a 53% year-over-year increase in searches for “powder,” and key pack sizes that could support competitiveness. The dashboard is now used quarterly to track segment gaps and competitive benchmarks, helping guide ongoing Amazon decisions.