Case Study: JDE achieves a 12% sales increase and #1 Tesco.com ranking with Profitero

How JDE drove a 12% increase in sales on Tesco.com by improving search placement

JDE needed to improve visibility and sales on Tesco.com, where several key products were falling outside the top search results, including L’OR Profundo and L’OR Ristretto. Using Profitero+ from Profitero, JDE analyzed which items were underperforming and found that important keywords like “coffee pods” and “coffee capsules” were missing from product titles.

Profitero helped JDE identify the SEO issue and work with Tesco’s search team to add the right keywords in the backend code. As a result, JDE achieved a 12% increase in weekly sales on Tesco.com, moved L’OR Espresso Lungo Profondo to #1 within a week, and lifted L’OR Ristretto from page 3 to #13 on page 1.

JDE