Case Study: Heinz UK boosts Prime Day ROAS with Profitero

How Heinz UK leveraged Profitero’s Shelf Intelligent Media integration with Skai to increase ROAS by 6% and Share of Page 1 by 13% on Amazon Prime Day

Heinz UK wanted to optimize its Amazon Prime Day media spend to improve performance and visibility on Amazon. By partnering with Profitero and Skai, Heinz aimed to boost its paid share of Page 1 and drive better return on ad spend.

Profitero helped Heinz UK achieve a 13% increase in paid share of Page 1 and an 11% rise in impressions, while maintaining flat spend. The campaign also delivered a 6% higher ROAS and an 8% lower cost per click, showing clear measurable impact from the Profitero-led approach.

Heinz