Case Study: Goliath Games uncovers £500k in Amazon UK sales with Profitero

How Goliath Games used Profitero to uncover £500k in sales on Amazon UK by winning back the Buy Box

Goliath Games faced a major challenge on Amazon UK, where third-party sellers were competing on price for Crayola products and winning the Buy Box, leading to lost sales and reduced revenue. Using Profitero, Goliath identified that around 14% of its catalogue sales share was going to independent retailers and wholesalers it already supplied, creating significant third-party interference.

Profitero helped Goliath Games quickly pinpoint the affected products and cross-reference them against items where Goliath was the sole distributor on Amazon UK. As a result, Goliath clawed back £500k in sales revenue and reduced third-party interference by 50%, uncovering a substantial revenue opportunity through better Buy Box control.

Goliath Games

Josh Elliott

eCommerce Sales Executive