Case Study: Leading Beer Manufacturer achieves increased top 10 Walmart.com search visibility with Profitero

How a leading beer manufacturer improved its share of top 10 search ranking on Walmart.com

The **Leading Beer Manufacturer** needed to understand how visible its products were on **Walmart.com** as alcohol eCommerce became increasingly important. Working with **Profitero**, the company wanted to see whether its beers were ranking in the top search results or getting buried under competitors, since top-10 placement could significantly affect sales.

**Profitero** helped the Leading Beer Manufacturer measure and improve its Walmart search visibility. The result was a **29% share of top 10 spots**, a **+5 percentage point month-on-month increase** for the term **“hard seltzer,”** and **five brand products** appearing in the top 10 for **five relevant keywords**.