Case Study: Bayer achieves 68% Amazon sales growth with Profitero

How a data-driven approach to Amazon helped Bayer boost sales by 68% and grow market share in 5 out of 6 categories

Bayer partnered with Profitero to improve its Amazon performance and address challenges in traffic, conversion, and out-of-stock issues. Using Profitero’s data-driven approach, Bayer analyzed product pages to identify high-opportunity items and uncover where sales were being lost.

Profitero helped Bayer optimize content with videos, improved images, and stronger copy, which lifted conversion on one product by 17% and contributed to 68% Amazon sales growth overall. The initiative also helped Bayer grow market share in 5 of 6 categories and enabled better discussions with Amazon around profitability and pack sizes.

Bayer

Marie-Therese O-Donohue

Senior eCommerce Channel Manager