Case Study: Heinz UK achieves a 6% ROAS boost with Profitero+ and Skai

Heinz UK boosts Prime Day ROAS by 6% with Profitero

Heinz UK faced the challenge of optimizing their retail media strategy for Amazon Prime Day in a dynamic eCommerce environment. They needed to connect competitor digital shelf signals to their advertising efforts to win during this key seasonal event. To address this, they turned to the vendor Profitero and its Shelf Intelligent Media service.

Profitero implemented a solution by integrating its Shelf Intelligent Media with the Skai platform. This allowed Heinz to automatically increase bids on keywords when competitors were out of stock, maximizing share of voice and targeting top page positions when most effective. As a result, Profitero helped Heinz boost their paid share of Page 1 by 13%, increase ROAS by 6%, and lower cost per click by 8% while maintaining flat spending.

Heinz UK