Case Study: Haleon achieves 15% ROAS boost and 34% more NTB orders with Profitero and Skai

Haleon boosts ROAS by 15% and NTB orders by 34% with Profitero

Haleon, a health and beauty enterprise, faced the challenge of shoppers increasingly switching brands when products were unavailable. With ambitious goals to attract new customers and improve return on ad spend, they partnered with Profitero to move beyond simple competitor tracking and integrate digital shelf analytics into their campaign optimization strategies on Amazon.

Profitero's Shelf Intelligent Media solution, integrated with Skai, enabled Haleon to automatically adjust campaign bids based on real-time competitor stock levels. This approach capitalized on moments of high consumer demand and competitor out-of-stocks. As a result, Haleon boosted its overall return on ad spend by 15% and increased new-to-brand orders by 34%, leading them to scale the solution across other brands.

Haleon