Case Study: a hair care brand triples share of voice with Profitero and Skai

Hair Care Brand triples share of voice with Profitero

A health & beauty enterprise customer, referred to as a hair care brand, faced the challenge of increasing its search visibility without raising its advertising spend. The brand, a client of Profitero, was not leveraging real-time data showing that key competitors were frequently out of stock, which presented a major opportunity to capture alternative shoppers.

Profitero's solution integrated its Shelf Intelligent Media (SIM) with Skai to execute smarter campaigns. This solution used digital shelf signals to automatically raise bids when competitors were out of stock, reallocating spend to higher-value moments. As a result, the hair care brand achieved a 3x increase in share of voice, a 17% increase in new-to-brand ROAS, a 16% increase in overall ROAS, and a 15% reduction in cost-per-acquisition. Profitero provided a scalable playbook for winning incremental share without increasing media investment.