Case Study: a global food and beverage company reclaims organic search visibility with Profitero

Global Food and Beverage Company gains $400k per quarter in organic search placements with Profitero

A global food and beverage company was losing online visibility and share of voice to private label competitors at key retailers. To address this challenge, they partnered with Profitero, utilizing their Profitero+ Strategic Advisory Services to develop a mitigation strategy and reclaim their fair share of organic search.

Profitero's team implemented a two-pronged solution, working internally with the manufacturer on integrated search and content strategy, and externally by developing a data-backed category story for retailer negotiations. The results were significant: the manufacturer negotiated $400k per quarter in free organic search placements, increased their organic share of voice by 28%, and decreased private label brands' share of top search terms by 10%.