Case Study: Coty boosts ROAS by 28% with Profitero Shelf Intelligent Media

Coty raises ROAS by 28% with Profitero

Coty, a major beauty company, aimed to use Amazon Ads to grow its brand presence while reducing inefficiencies in its ad spend. Competing in a saturated market, Coty needed regular access to competitor pricing and stock levels to optimize its campaigns. To address this challenge, Coty partnered with vendor Profitero and its Shelf Intelligent Media solution.

Profitero implemented a custom algorithm using its Shelf Intelligent Media for Amazon DSP. This solution combined Profitero's digital shelf data with Amazon's signals to make daily bid adjustments based on factors like Coty's inventory and competitor pricing. As a result, Profitero helped Coty achieve a 28% increase in ROAS, an 8% lift in new-to-brand sales, and a 45% increase in its digital purchase view rate in just three weeks.

Coty