Case Study: BIC boosts Amazon UK sales and organic rank with Profitero

BIC boosts Amazon UK sales 35% with Profitero

Profitero helped BIC UK, a major non-food CPG enterprise, address the challenge of improving product discoverability and organic search rankings for its diverse portfolio on Amazon UK. The goal was to use a data-driven approach to increase visibility and conversion rates.

Using Profitero's Content Optimizer, BIC identified and added relevant keywords to product pages, then used GenAI to rapidly generate optimized copy. This solution drove a 35% increase in average daily first-party sales and an average improvement of 8 spots in organic search ranking, significantly boosting discoverability and conversion.

BIC