Case Study: a leading health care brand in Germany lifts organic rank with Profitero

a leading health care brand in Germany lifts organic rank by 42 places with Profitero

The customer, a leading health care brand in Germany, was facing a challenge with poor product placement on Shop Apotheke. Their products were frequently appearing on page 2 instead of page 1, making them less visible to shoppers and causing them to lose market share to competitors. They partnered with Profitero to address this issue using its Profitero+ Strategic Managed Services & Insights.

Profitero's solution was to refine the brand's product descriptions with relevant keywords, clear benefits, and consistent branding to improve SEO. As a result of implementing these changes, the brand saw a 71% increase in days spent on page 1 and achieved an average organic rank increase of 42 places. This significant improvement in visibility made it easier for consumers to find their products over competitors'.