Case Study: a global hygiene brand achieves a 39% lift in 1P € sales with Profitero+

a global hygiene brand lifts 1P € sales 39% with Profitero

A global hygiene brand faced a challenge when Amazon decreased its first-party (1P) sell-out prices, making it difficult to quantify the sales impact due to intermittent Buy Box wins by third-party sellers. They turned to Profitero, utilizing its Profitero+ Digital Shelf insights and Strategic Managed Services to isolate the true effect of the pricing change.

The Profitero+ team analyzed the period, isolating first-party sales from third-party disruptions to measure the direct impact. The solution confirmed the price drop drove significant growth, resulting in a 39% average increase in daily 1P Euro sales and a 45% increase in daily unit sales. Profitero's analysis provided the clarity needed for the brand's long-term portfolio strategy.