Case Study: a global CPG brand improves eCommerce maturity assessment with Profitero

a global CPG brand benchmarks eCommerce maturity across 28 markets with Profitero

A global CPG brand sought to assess and benchmark its eCommerce capabilities across 28 markets to understand its maturity level and identify gaps compared to competitors. It partnered with Profitero, specifically the Profitero+ Commerce Advisory team, to tackle this challenge.

Profitero's solution involved conducting cross-functional interviews and surveys to map capabilities against global benchmarks. This analysis classified markets by maturity and identified regional opportunities, leading to a critical finding on the need for capability upskilling. The project resulted in a new scope of work in two of the brand's key regions, Europe and LatAm/Middle East.