Case Study: VanKing achieves disciplined prioritization and accountable growth with Profit.co

VanKing - Customer Case Study

VanKing is a Poland-based distributor specializing in van parts that faced rapid expansion (about 20–25% year-over-year) and a shift from a family-run operation to a more corporate structure. With a young management team lacking corporate experience, VanKing needed a way to clarify priorities, define goals, and coordinate execution — CEO Jakub Sierzchata introduced the OKR framework and selected Profit.co’s OKR software to support the change.

Using a consultant, VanKing piloted OKRs with spreadsheets and then migrated to Profit.co, rolling the tool out to management with light training and high adoption. Profit.co helped the company create clear roadmaps and accountability, enabling them to finish a complex price-list project in one quarter, improve strategy-to-execution alignment, increase manager participation, and better manage remote work — contributing to an EBITDA increase of 35% over the past year.

VanKing

Jakub Sierzchała

Chief Executive Officer