Case Study: Telmar achieves strategic alignment and improved team engagement with Profit.co

Telmar chooses Profit.co for easy OKR implementation

Telmar, a long-established media-planning SaaS company, faced a challenge of weak short-term direction and insufficient accountability despite relying on annual KPIs. Seeking to evolve its offerings and better align monthly, quarterly and annual work to ambitious strategic goals, Telmar adopted the OKR methodology and selected Profit.co to help organize, measure and drive that change.

Profit.co implemented its OKR platform for Telmar, pairing an adaptable product and hands-on support with alignment features (vertical/horizontal alignment and dependencies) and a combined top-down/bottom-up rollout. As a result, Telmar gained clearer goal alignment across teams, improved accountability and engagement, and boosted employee morale—especially during COVID—by giving everyone a visible connection to the company’s bigger goals and priorities.

Telmar

Tommy Bowen

Global Director of Business Operations