Case Study: Symphony Media AI achieves seamless OKR adoption and increased alignment and productivity with Profit.co

Profit.co OKR Platform best fit for plan of Symphony

Symphony Media AI, transitioning from a services organization to a technology company, needed better alignment, structure and a way to sustain productivity as teams shifted to remote work. To adopt the OKR methodology without disrupting existing performance plans, they selected Profit.co’s OKR platform and software to drive that change.

Profit.co implemented its OKR software and coaching, fitting into Symphony Media AI’s existing performance plan, guiding employees through the learning curve, and enabling frequent progress conversations and cross‑company visibility. The result: Symphony Media AI maintained its level of productivity during the COVID remote shift, reduced organizational blind spots through transparent goal tracking, and benefited from fast, collaborative support and regular product updates from Profit.co.

Symphony Media AI

Dan Myers

Vice President of People and Culture