Case Study: Viacon boosts team productivity with Profit.co OKRs and PMS

Profit.co Fuels Viacon’s Process-Driven OKRs & PMS to Elevate Team Productivity

Viacon, a growing digital marketing conglomerate, needed to implement a structured Performance Management System (PMS) to transition from a startup to a process-driven organization. Their challenge was moving from informal practices to a concrete framework that could enhance team productivity and align with strategic goals. The company selected Profit.co to implement its OKR and performance management software as the foundational solution.

Profit.co provided a seamless implementation process, beginning with extensive training for senior management before a company-wide rollout. The solution integrated with Viacon's existing Zoho ERP and established a culture of continuous quarterly performance reviews. The results included a significant increase in individual productivity, greater process transparency, and a complete transformation in how teams strategically plan and discuss measurable goals, all supported by Profit.co's ongoing expertise and flexible support.

Viacon

Aveek Biswas

Vice President HR