Case Study: Herculite improves task prioritization and KMR focus with Profit.co

How Herculite Inc. Skyrocketed Success, Escaped Spreadsheet Shackles, and Dominated Goals with Profit.co’s OKR Magic

Herculite, the largest manufacturer of flexible textile composites in the United States, faced a task prioritization challenge as its sales team struggled to focus on the most impactful activities. The company had been managing OKRs manually in spreadsheets, which limited visibility across departments and made it harder to align work with broader organizational goals.

Herculite implemented Profit.co’s OKR and PMS software to move from Excel to a more user-friendly, organization-wide system for goal setting, check-ins, and performance management. With Profit.co, the company broke down silos, improved visibility, and sharpened focus on Key Measurable Results (KMRs), leading to better objective evaluation, more effective meetings, and stronger alignment across the business.

Herculite

Chad Twombly

Vice President of Direct Sales