Case Study: EWORLD achieves scalable, transparent OKR management with Profit.co

Guys from Profit.co were eager to help eworld rollout OKR successfully

EWORLD is a UK‑founded eCommerce company (founded 2016) with local sites in fifteen countries and operations based in Armenia. Rapid international growth and many concurrent projects exposed limitations of managing OKRs in Google Sheets and Excel: progress and measurement were hard to track, multiple document versions caused confusion, projects fell out of alignment, and check‑ins were inconsistent. In 2020 EWORLD evaluated platforms and selected Profit.co as their OKR management tool to address these issues.

Profit.co implemented a user‑friendly OKR platform and provided hands‑on support and feature adjustments to fit EWORLD’s agile needs. EWORLD moved from spreadsheet chaos to real‑time key‑result tracking, adopted bottom‑up alignment so teams could choose appropriate KR types (e.g., percentage for PMs, KPIs for marketing), and gained organization‑wide transparency that made remote work manageable during COVID‑19. After a year on Profit.co, OKRs are now the baseline of EWORLD’s processes, miscommunications have been significantly reduced, and the company reports being a satisfied customer while preparing to roll out Profit.co’s performance‑management module.

EWORLD

Liana Azizbekyan

Operations Manager