Case Study: Banyan aligns strategy and speeds OKR execution with Profit.co

Banyan cuts OKR planning to 9 days and boosts check-in adoption above 80% with Profit.co

Banyan, a global enterprise cybersecurity company with over 3,500 employees, faced a significant challenge with strategic alignment. Following an acquisition, the company was operating with two disconnected goal-setting cultures, and its corporate strategy was getting lost across multiple organizational layers. An internal audit revealed approximately 20% of engineering capacity was working on a retired strategic thesis, and mid-year pivots took up to six weeks to reach the teams that needed to act on them.

Banyan implemented Profit.co's OKR software to rebuild its goal cascade. The solution provided real-time visibility and alignment, automatically flagging conflicts when priorities changed. This enabled strategic pivots to be communicated in days instead of weeks and increased weekly check-in adoption from ~30% to over 80%. As a result, quarterly planning was reduced from weeks to just nine days, and the two post-acquisition cultures were fully merged within two planning cycles.

Banyan