Case Study: All India Football Federation achieves better alignment and accountability with Profit.co OKRs

All India Football Federation launches AIFF TV and drives 7M impressions with Profit.co

The All India Football Federation (AIFF) faced challenges with alignment, transparency, and accountability in tracking its strategic goals. Using Word, Excel, and infrequent review meetings led to miscommunication and a lack of ownership. To address this, AIFF chose to implement the OKR framework with Profit.co.

Profit.co provided its OKR software, onboarding all employees and facilitating discussions on the framework's use. This solution enabled AIFF to hold regular check-ins and consistently analyze progress. As a result, they successfully launched AIFF TV, garnering over 7 million impressions, and became the first sports federation to organize on-field events during the pandemic, aided by a clearer approach for securing funds.

All India Football Federation